I also think it’s really popular in the influencer/content creator space as well. I’m sure this happens in every industry but being that I am a photographer, I notice it a lot in that space. I am 100 percent guilty of doing this but I want to say, never has this actually really benefitted me.
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Plus is it even worth the stress of feeling obligated to comment and engage with other people’s content that you don’t care about? When it comes to your social media you should have the freedom to do as you please if you ask me. So if you have a bunch of these random people engaging, it’s going to think that is your ideal client and show more of your content to those random people and not people that are actually interested in what you have to share. Focus on creating REAL engagement and actual relationships.Īnother thing to note on this is that Instagram takes into consideration WHO is engaging with your content. They are just commenting so you comment back on their stuff.ĭon’t believe the lie that this is going to benefit you. They don’t actually care about your content nor are they going to buy from you. So by them commenting on your stuff, all you are really doing is creating an echo chamber for yourself. Instead of taking the time to engage with your ideal audience or customer, you are spending all of your time engaging with people in the pod or group. Or as a means to push it out to more of your followers.Īs tempting as it can be to join one of these groups, I promise it’s hurting you more than it’s helping you.
Also known as engagement pods, engagement groups are group chats you have in your Instagram DM’s with other accounts where basically you all agree to like, comment and engage with each other’s posts as a way to try and trick the algorithm into thinking it’s good content.
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